Team is about supporting entrepreneurs who will make a difference in the world. None of us would be who we are today without the guidance and support of certain individuals in our life. Hence, we are here to guide you on your entrepreneurial journey and open doors to potential customers or investors.

Elise Tan


Elise set up Gratitude as she is passionate about helping startups succeed. Through working with over hundreds of startups during her stint at the NUS incubator and accelerators (Startup Leadership Programme (SLP) and Entrepreneur First) she developed tried-and-tested frameworks and methods to help startups succeed. In addition to that, she has assembled a team of experts from various fields, ranging from digital marketing to fundraising. Together, they bring onboard a wealth of knowledge, know-how and connections to help startups like yours get to the next stage more quickly.


Prior to her foray into entrepreneurship and venture capital, Elise worked in corporates (Citibank and Procter and Gamble) in product management and financial analysis. She also has experience working for startups like techsailor (acquired by To The New) and alldealsasia (acquired by Matahari mall). In 2012, she started the Singapore Chapter of SLP before going on to manage portfolio startups and lead investment deals at NUS Enterprise. After 2 years, she went to take her MBA at INSEAD and went on to head investor relations and fundraising at EF. At EF, she helped over 40 companies raise an average of US$1m from VCs and angels within one year from the graduation of the programme.


See her profile on Linkedin and press about her.  Follow her on twitter.

Peck Ying Tan


A self-made entrepreneur, Peck Ying, started pslove in 2014, with the aim of powering women to make better lifestyle and health decisions. By focusing on great product design and rigorous data analysis, their products have grown its presence across >10 countries and helped millions of women overcome period pains.


Having raised a few rounds of funding and expanded the business across Asia, Peck Ying’s strengths lie in helping B2C startups succeed.  Prior to founding pslove, Peck Ying helped to build the startup ecosystem through her work at NUS Enterprise. She has supported countless tech-startups by connecting them to relevant mentors, funding sources, potential customers and partners. She was also part of the pioneering team at Blk71, the beginning of established Singapore’s entrepreneurship ecosystem, now known as LaunchPad @ one-North.


See her profile on linkedin and press about her.


Ethan Yeo


Based in Shanghai, Ethan currently serves as a Marketing Strategy executive at TikTok. His expertise lies in the B2C vertical and digital marketing. Prior to this, he was working with well-loved global consumer brands (TripAdvisor, Unilever, Google, UEFA) either through top tier agencies or as direct hire.


Prior to TikTok, Ethan supported top leadership across APAC in strategy, product, insights and media measurement at Tripadvisor. With Mavens of London, Ethan was an in-house consultant at Unilever Singapore enabling their SEA digital transformation from traditional to digital market research using social listening, NLP, etc. At Essence Global, Ethan was a digital executive tasked with digital media buying for Google’s B2C brands in key markets (JP, AU, IN).


In his free time, he would be hunting for Japanese whisky or reading voraciously on global news.


See his profile on Linkedin.

Kelvin Ng


Kevin is a serial entrepreneur who have set up businesses across music, marketing, AI and database verticals. His previous experience include serving as a full stack mobile/web/big-data software developer and built web/mobile/data applications for companies as diverse as consumer-tech, bio-tech, wealth management.


He has also experience with supply chain digitization and ERP systems, which he had done so at 2 large chemical companies. Kevin began his career by conducting research at Hewlett Packard Labs. Kevin graduated from NTU with a Masters degree in Technopreneurship and Innovation.


See his profile on Linkedin


Alex Tan


Alex is a business strategist with more than 10 years of sales and marketing experience and a successful track record in developing business on various platforms. He is currently with Kaimay and previously worked for Luxasia and L’oreal. Alex graduated with a MBA degree with University of Manchester and a bachelor degree in Information system from SMU.


See his profile on

Saptarshi Nath


Saptarshi is the cofounder/CEO of Airboxr, a SaaS product aimed at making business analysis faster. He spent the last two years mentoring more than 300 deep-tech founders at Entrepreneur First Singapore. Prior to EF, Saptarshi built his own online marketplace and SaaS company to ~250 employees, 2m users/month and a S$11m sales run-rate. In a past life, he spent ~8 years in management consulting firm, CEB now Gartner advising F500 companies.


See his profile on Linkedin.